| Category | Details |
|---|---|
| Home Team | Texas Tech Red Raiders (NCAA – Big 12) |
| Opened | November 29, 1947 |
| Capacity | 60,229 (after 2024 south end zone expansion) |
| Best Value Seats | 100-level corners & sidelines (sections 101–107, 126–132) with shade |
| Premium Seating | East/West Stadium Clubs (climate-controlled lounges, cushioned seating), 29 suites + 544 club seats |
| Top Stadium Foods | Standard concessions; club lounges include complimentary food & drinks |
| Nearby Bars | Bars and restaurants along Broadway and near campus (fan-tailgate culture) |
| Closest Hotels | Campus-area and Lubbock downtown lodging—drive or ride-share |
| Transit Access | Campus parking, gameday shuttles, new south end zone entry gates: 8, 9 (club), 10 |
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Jones AT&T Stadium Seating Chart
Jones AT&T Stadium in Lubbock, Texas, boasts a seating capacity of approximately 60,000 fans. For a detailed view of the stadium’s seating arrangement, you can explore the official seating chart for the stadium.
Texas Tech Football Tickets
Texas Tech games can be a tough ticket. Especially depending on who they’re playing. When purchasing tickets for a game, it is important to plan ahead due to varying ticket availability.
- Click Here for Texas Tech Tickets! Through our partnership you can get Tickets to Texas Tech or just about any event on the planet.
- Official Ticket Website: The most straightforward way is to visit the official Texas Tech Athletics website and navigate to the ticket section. They often offer a variety of ticket packages, including season tickets, single-game tickets, and special promotions.
- Texas Tech Alumni Association: If you’re an alumni, the Texas Tech Alumni Association might offer special ticket deals or packages exclusively for alumni members.
- Local Ticket Outlets: Check with local ticket outlets, such as convenience stores or university bookstores, that may sell tickets for Texas Tech football games.
- Student Tickets: If you’re a student at Texas Tech or a visiting student from another university, inquire about student tickets. Universities often offer discounted tickets for their students.
- Social Media: Follow Texas Tech Athletics’ official social media accounts, as well as official accounts of the football team, to stay updated on ticket sales, promotions, and announcements.
- Fan Groups and Forums: Online fan communities and forums dedicated to Texas Tech football may have members who are selling or exchanging tickets.
- Ticket Pre-sales: Keep an eye out for any pre-sale opportunities that might be offered to specific groups, such as season ticket holders, alumni, or fan club members.
- Game Day Sales: Sometimes, there might be limited tickets available for purchase on game day at the stadium’s ticket office. Arrive early to increase your chances of getting tickets this way.
- Local Ticket Brokers: Local ticket brokers or agencies may have access to tickets and can help you find suitable options.
Recent Renovations to Jones AT&T Stadium
Jones AT&T Stadium has completed a massive $242 million renovation that debuted for the 2024 season, transforming the 60,229-seat venue into one of the most technologically advanced stadiums in college football. The centerpiece is a stunning new four-story South End Zone building featuring three new video boards, including the highest resolution college video board in the country, plus new LED lighting that provides spectacular light shows during pregame and after touchdowns. Fans will also notice dramatically improved cellular service with AT&T and a brand-new sound system that creates an even more intimidating atmosphere for opponents.
The renovation has significantly upgraded the fan experience with expanded concessions including Big Chicken (founded by Shaquille O’Neal), multiple grab-and-go marketplaces, and the ability to order food and drinks directly to your seat through the Texas Tech mobile app. The new building provides 360-degree stadium access through an expanded concourse, while the iconic Double T scoreboard has been preserved and upgraded with a larger, more impressive version. These enhancements have created what Texas Tech calls “the premier football facility in the Big 12 Conference and nationally” – making Jones AT&T Stadium a must-see destination for college football fans.
Best Seats at Jones AT&T Stadium
Jones AT&T Stadium’s unique bowl design sits 30 feet below street level, creating an intimidating atmosphere that has earned recognition as having one of the best home field advantages in college football. With 60,229 seats total, the stadium offers excellent non-premium options throughout both the lower bowl and upper deck. The newly renovated South End Zone (completed in 2024) has transformed the premium seating landscape, but plenty of great general admission seats remain. There are 13,750 seats designated for students between 14 sections creating an electric atmosphere that benefits all nearby seating areas
Best Non-Premium Seats
The best seats at Texas Tech football games in Jones AT&T Stadium are in sections 3 through 6 as well as in sections 18-20, 104-106, and 118-120. These seats have great views of midfield. Lower bowl sections 3-6 (west sideline) and 18-20 (east sideline) offer the prime field-level experience between the 35-yard lines. These seats put you close to the action while maintaining excellent sightlines to both end zones. The west side (sections 3-6) provides more afternoon shade, while the east side offers proximity to the renowned student section energy.
Best Value Seats
Upper deck sections 104-106 (west side) and 118-120 (east side) deliver premium views at general admission rates. Upper sideline seating offer good views from between the endzones on the second seating tier at Jones AT&T Stadium. While higher up than the lower level, these sections still feel close to the action and are a decent option for watching the game. These elevated positions provide excellent perspectives of the entire field and cost significantly less than lower bowl equivalents while still offering midfield views. The upper deck sections near midfield represent the sweet spot of quality views without premium pricing.
Best Budget Seats
The most affordable options are in the upper deck corners and end zones (sections 110-116 on the visitor side and 124-130 behind the north end zone). Tech football tickets in the upper level 100 section tend to be cheaper than sitting in the bottom bowl. While these seats are further from midfield action, they still provide good overall field views and access to the same game-day atmosphere. The north end zone sections (124-130) also position you near the massive video board for replays and stats.
Seating Tips for Non-Premium Areas
- Avoid the visiting team sections: If you’re rooting for the opposing team, it makes sense to sit with fellow opposing fans located in sections 110 and 111 – so Red Raider fans should steer clear of these areas
- Student section proximity: Texas Tech students will continue to occupy the majority of the lower bowl on the east side of the stadium, ranging from sections 13-17 on the northeast side as well as 20-22 in the southeast corner. Sitting in sections 12, 18-19, or 23 puts you adjacent to this energy without student pricing restrictions
- Sun/shade considerations: There aren’t a lot of shaded seat options at Jones AT&T Stadium. Unless your section is clearly covered by one overhang above, you won’t be shielded from the weather. West side seats get more shade during afternoon games
- Arrive early: The stadium’s below-grade design and enthusiastic fanbase create better atmospheres when full, so arriving early enhances the experience regardless of your seat location
- Upper deck tip: Higher rows in upper deck sections can actually provide better views than lower rows due to the steep grade – don’t automatically assume row 1 is best in the upper level
Premium Seating Options
Jones AT&T Stadium offers an impressive array of premium seating options that have evolved through decades of renovations, transforming what began as a modest 1947 stadium into one of the premier college football facilities in the country. Since 2003, Texas Tech has invested $135 million during the past 10 years with four major renovations, creating a sophisticated premium experience that includes 1,070 club seats in the West Stadium Club, 544 club seats in the East Stadium Club, plus the newly completed South End Zone premium areas. These premium sections provide an elevated game-day experience while maintaining the electric atmosphere that makes Jones AT&T Stadium one of the most intimidating venues in college football.
Club Seating Areas
West Stadium Club – The crown jewel of premium seating, located on the 6th floor of the west side of the stadium. Features a spacious climate controlled indoor hospitality area with large round and high-top tables for relaxing and dining. Season tickets within the west club offer cushioned chairback seating that is positioned both indoors and outdoors along the Texas Tech sideline. The outdoor seats provide field-level views while maintaining access to the climate-controlled lounge directly behind them. Complimentary food and soft drinks are included in the price of the ticket. Food is served until the end of halftime. A paid bar is available through the end of the game. The club opens two hours prior to kickoff.
East Stadium Club – Located on the 5th floor of the east side of the stadium. Season tickets within the east club offer outdoor, cushioned chairback seating that has an awning overhead. While not as luxurious as the West Club, it still provides wider chairback seats, access to a climate-controlled club lounge, a pre-game buffet served through halftime, and access to a cash bar. The East Club offers excellent midfield views from an elevated position.
South Stadium Club/Loge – The newest premium addition, located in the south endzone of the stadium, the South Stadium Club/Loge features both club seats and loge boxes. All seating in this section is outdoors. Loge seating options include either 4-person or 6-person boxes. Each 6-person box will have a personal tv. These seats provide unique end zone perspectives and access to premium paid concessions and paid bar. The club opens 90 minutes prior to kickoff.
Jones AT&T Stadium Bag Policy
Texas Tech has implemented a comprehensive clear bag policy at Jones AT&T Stadium and all athletic venues to enhance security and speed up entry.
- Clear bags: Bags that are clear plastic, vinyl or PVC and do not exceed 12″ x 6″ x 12″
- Clear freezer bags: One-gallon clear plastic freezer bag (Ziploc bag or similar)
- Small clutches: Small clutch bags, approximately the size of a hand, with or without a handle or strap can be taken into the venue with one of the clear plastic bags
- Medical necessities: An exception will be made for medically necessary items after proper inspection
Clear Bag Specifications
Clear bags containing logos must have logos no larger than 4.5″ tall X 3.4″ wide. The bags must be made of clear plastic, vinyl, or PVC material – not mesh or other semi-transparent materials. Fans will once again be allowed to bring an unopened 20 ounce (or less) bottle of water into any outdoor athletics venue on campus.
Jones AT&T Stadium Gameday Guide and Key Policies
Outside of the bag policy, here are some key things you need to know when attending a Tech game at Jones AT&T Stadium.
Cashless Venue: Jones AT&T Stadium is a fully cashless venue at all points of sale, including with the Texas Tech Ticket Office, all concession stands and with Red Raider Outfitter, so bring your credit/debit card or mobile payment options.
No Re-Entry: This is the big one – re-entry into Jones AT&T Stadium will not be permitted throughout the 2024 season. Once you leave, you cannot come back in, even with a ticket.
Smoke-Free Stadium: Jones AT&T Stadium is a smoke-free facility (includes electronic cigarettes and vaping). There are no smoking areas within the stadium. If you need to smoke, you’ll have to leave entirely and won’t be allowed back in.
Mobile Tickets Only: All tickets are 100% mobile with a new “tap and go” system that doesn’t use QR codes. Simply tap your phone near the scanner for entry.
Food and Alcohol: You cannot bring outside food or beverages into the stadium, but beer and wine will be served by trained, TABC-certified staff who will ask for your ID each time you order at 55 points of sale throughout the venue.
Jones AT&T Stadium Parking
Parking for Texas Tech football games requires strategic planning, especially with the ongoing construction projects and capacity crowds expected for each home game. The stadium is located on campus near the intersection of Marsha Sharp Freeway and University Avenue, with a mix of free and paid parking options available
Free Parking Options
Citibus Park & Ride: Free parking is located northwest of Health Sciences Center at Texas Tech Parkway and 5th Street. Citibus will provide roundtrip shuttle service beginning three hours prior to kickoff until one hour after the conclusion of the game at only $6 per person. Pick-up is located north of the John Walker Soccer Complex (Texas Tech Parkway & 10th Street) and northwest of Health Sciences Center (ADA Only, Texas Tech Parkway & 5th Street). Beginning this year, Citibus will only accept payment through the “Go Pass” app.
Paid Parking Options
Close-in Lots: The C1 lot on the west side of the stadium and the Raider Park parking garage are the closest paid options to Jones AT&T Stadium. Fans will be able to add parking to their gameday experience while purchasing tickets online.
Raider Park Garage: This 11-floor, privately operated garage provides more than 1,000 spaces of covered parking and sits next to a pedestrian bridge leading to the Commuter North parking lot, giving easy access to Texas Tech campus and Jones AT&T Stadium.
Parking Tips
- Download the Go Pass app – Citibus shuttle service only accepts payment through the “Go Pass” app, so download it before game day
- Arrive early – Construction impacts and capacity crowds mean parking fills up quickly and stadium entry takes longer
- Consider the free shuttle – At $6 per person for roundtrip service, the Citibus shuttle from free parking lots is often more convenient than fighting traffic near the stadium
- Traffic flow changes – Those using donor lots should note that entry flow goes through 4th Street and exit flow is on Mac Davis Lane or Avenue X due to construction
- Plan your route – For GPS purposes, use the address: 2526 Mac Davis Lane, Lubbock, TX 79409
- ADA parking – ADA parking is located north of the Texas Tech Health Sciences Center in the parking lots located off 5th street and Joliet, with shuttle service available
The key to a successful parking experience is arriving early and having the Go Pass app ready if you plan to use the shuttle service from the free lots.
Rideshare: Rideshare services like Uber and Lyft operate in Lubbock and can drop off and pick up passengers near the stadium. Walking a few blocks away after the game is a good strategy.
Hotels Near Jones AT&T Stadium
Lubbock offers a variety of hotels near the stadium, but it is advisable to book in advance, especially during football season, as they tend to fill up quickly. Here are some options:
- Overton Hotel & Conference Center: A stylish hotel with upscale amenities, including a rooftop bar, pool, and elegant rooms. The conference center is suitable for business travelers or events.
- Hyatt Place Lubbock: A modern hotel offering spacious rooms, a fitness center, and a pool. Guests can enjoy a complimentary breakfast and a convenient location close to the stadium.
- Hampton Inn & Suites Lubbock University: A comfortable hotel with well-appointed rooms, complimentary breakfast, and a fitness center. Its proximity to the university and stadium makes it an ideal choice for visitors.
- The Holiday Inn Express & Suites Lubbock Central: A new hotel that offers comfortable and modern rooms with amenities such as free WiFi and flat-screen TVs. Guests can enjoy a complimentary breakfast and access to a fitness center. The hotel is also close to Texas Tech University and various dining and shopping options, making it a convenient choice for visitors to the area.
- The Courtyard Lubbock Downtown/University Area: Conveniently located near the stadium, offers modern comfort with spacious rooms, a fitness center, indoor pool, and on-site dining at The Bistro. Ideal for both leisure and business travelers seeking a central stay with contemporary amenities.
- Residence Inn Lubbock-University Area: An all-suite hotel located near the stadium. It offers spacious suites with full kitchens and separate living, working, and sleeping areas. Amenities include an indoor pool, a 24-hour gym, and a complimentary breakfast every morning.
- Cotton Court Hotel: A boutique hotel with a unique ambiance, offering stylish rooms, a courtyard, and a restaurant. The hotel’s character is influenced by the local heritage.
Budget Hotels in Lubbock:
- Aloft Lubbock: A contemporary hotel known for its vibrant design, modern amenities, and social spaces. The W XYZ bar and pool table provide entertainment options.
- Embassy Suites Lubbock: This all-suite hotel offers spacious accommodations, a complimentary evening reception, and an indoor pool. It’s suitable for families or travelers seeking extra space.
- Hilton Garden Inn Lubbock: A reliable choice with comfortable rooms, a restaurant, and a fitness center. Business travelers might appreciate the meeting facilities.
- Days Inn & Suites by Wyndham Lubbock Medical Center: An affordable option with basic amenities, including free breakfast, Wi-Fi, and a pool. It’s conveniently located near medical facilities.
- Best Western Lubbock West Inn & Suites: A budget-friendly hotel with comfortable rooms and amenities like free breakfast, a fitness center, and an outdoor pool.
- Comfort Suites University: This hotel offers spacious suites, complimentary breakfast, and a fitness center. Its proximity to the university and stadium can be convenient for visitors.
- Arbor Inn and Suites: An economical choice with simple accommodations, free Wi-Fi, and a location that’s accessible to the stadium and other attractions.
- La Quinta Inn & Suites by Wyndham Lubbock Southwest: A budget-friendly option with comfortable accommodations, free breakfast, and an indoor pool. It’s a good choice for those looking for affordability without sacrificing convenience.
These hotels cater to a range of preferences and budgets, ensuring that visitors to Lubbock, Texas have various options for comfortable accommodations near Jones AT&T Stadium.
Bars and Restaurants in Lubbock
Lubbock’s vibrant nightlife revolves around two main entertainment corridors that offer the perfect blend of Red Raider spirit and local flavor. The iconic Depot Entertainment District, located in the heart of downtown near Buddy Holly Avenue from 17th to 19th Street, serves as the city’s cultural and nightlife hub with live music venues, craft cocktail bars, and diverse dining options. Meanwhile, the legendary Broadway Street corridor near campus pulses with college energy and longtime local institutions that have been serving generations of Red Raiders.
For those staying closer to Jones AT&T Stadium, the area around Texas Tech’s campus offers plenty of spots within walking distance or a quick ride from the game, making it easy to transition from pregame excitement to post-game celebration.
Top 5 Pregame Bars Red Raiders Love
Spanky’s: The undisputed king of Lubbock game day tradition, Spanky’s has been a Red Raider institution since 1982. Famous for their legendary Fried Cheese and located close to campus, this beloved tavern attracts visitors, locals, and college students who’ve made it their go-to for pregame gatherings and away game watch parties. The atmosphere is pure Lubbock, and you’ll often find multiple generations of Red Raider families celebrating together.
Crickets Grill & Draft House: Located on Broadway near University Avenue, Crickets has been serving the Texas Tech community for nearly fifteen years with the largest beer selection in Lubbock. With dozens of beers on draft and bottled, ample TVs throughout, pool tables, shuffleboard, and Golden Tee, it’s the perfect spot to gather with fellow fans. The made-from-scratch menu and game room atmosphere make it a local favorite for pregame festivities.
Cujo’s Sports Bar & Grill: Founded in 1999 by Curtis Jordan, a former Texas Tech linebacker and 11-season NFL veteran, Cujo’s brings authentic Red Raider spirit with over 40 TVs, football memorabilia, and that famous Frito pie. Located in Northwest Lubbock, it offers excellent service, amazing food, and reasonable prices – exactly what you’d expect from an establishment owned by a Red Raider great.
BierHaus: The newest addition to Lubbock’s sports bar scene, BierHaus offers the most unique pregame experience with custom tables, reclined chairs, a device-charging tree, and actual bar swings. With over 60 beers available, original cocktails, daily drink specials, and free live music concerts every week, the indoor and outdoor climate-controlled spaces create an unforgettable atmosphere that’s become a Red Raider favorite.
Blue Light Live: While primarily known as one of Lubbock’s premier live music venues, Blue Light Live transforms into an electric pregame destination with its casual atmosphere and spectacular drinks (don’t miss the pickle burn shots!). The venue treats fans like family and consistently delivers great live music, making it the perfect spot for those who want their pregame experience with a soundtrack.
Beloved Local Restaurants
Triple J Chophouse & Brew Co: Consistently rated as having the best steaks in Lubbock, Triple J combines exceptional American cuisine with live music in a warm, vibrant atmosphere. Located at 1807 Buddy Holly Ave, diners rave about the “perfect” steaks that are juicy and flavorful, plus the friendly staff creates a lively setting that’s ideal for special game day celebrations.
Stella’s Restaurant: A longtime local favorite known for scratch-made menu items that set them apart from the rest. This upscale dining destination leaves patrons dreaming of their return visit, and it even features an adjacent speakeasy called Manhattan 9, making it perfect for a sophisticated pregame dinner or post-game celebration.
Orlando’s Italian Restaurant: A family favorite for years, Orlando’s serves beloved dishes like Grandma’s Chicken Pizza and Green Chile Chicken Linguine. With dine-in, delivery, takeout, and catering options, plus their famous All You Can Eat Spaghetti on Sundays, it’s perfect for feeding hungry Red Raider groups before or after the big game.
Fun Things To Do In Lubbock
- Explore Texas Tech University: Wander around the picturesque campus, visit the iconic “Will Rogers and Soapsuds” statue, and explore museums like the Museum of Texas Tech University and the National Wind Institute.
- Buddy Holly Center: Immerse yourself in the legacy of Buddy Holly, a rock ‘n’ roll icon born in Lubbock. The center showcases artifacts, photographs, and interactive exhibits that bring his music to life.
- Lubbock Cultural and Arts District: Explore galleries, studios, and shops in this district known for its artistic vibe and cultural events.
- National Ranching Heritage Center: Travel back in time at this living history museum that preserves the ranching heritage of the West. Explore authentic structures and learn about the cowboy way of life.
- Silent Wings Museum: Discover the role of glider pilots during World War II through immersive exhibits and aircraft displays. It’s a unique opportunity to learn about lesser-known wartime contributions.
- Llano Estacado Winery: Savor local wine at the Llano Estacado Winery, one of the oldest and largest wineries in Texas. Enjoy tastings and guided tours of the winemaking process.
- Cactus Theater: Experience live entertainment at the historic Cactus Theater, which hosts a variety of performances, including concerts, musicals, and comedy shows. A list of upcoming events in on the front page
- Lubbock Lake Landmark: Engage with the region’s history and natural surroundings at this archaeological preserve. Walk the trails, observe dig sites, and explore interactive displays.
- Caprock Canyons State Park: A bit outside Lubbock but well worth the trip, this state park offers stunning canyon views, hiking trails, and the opportunity to spot bison in a breathtaking landscape.
- Mackenzie Park: Enjoy outdoor recreation at Mackenzie Park, where you can have picnics, play disc golf, and relax amidst the greenery.
Here are some guides for road trips in the Big 12 and around Texas:
Utah, K-State and Arizona State
AT&T Stadium in Dallas (Home of the Big 12 Championship)
Globe Life Field in Arlington and American Airlines Center in Dallas
Let us know in the comments your favorite places to go in Lubbock. Guns UP!
This guide includes insights from personal visits as well as updated info from team sources, fan forums, and stadium policies. We aim to help you plan with confidence — enjoy your gameday.