| Fiserv Forum Quick Guide | Details |
|---|---|
| Home Team(s) | Milwaukee Bucks (NBA), Marquette Golden Eagles (NCAA) |
| Opened | August 26, 2018 |
| Capacity | 17,385 (basketball); 15,178 (hockey); up to 18,000 for concerts |
| Best Value Seats | Upper-level corners & loge areas—budget-friendly with solid sightlines |
| Premium Seating | BMO Club, Mezzanine Club, Panorama Club (with outdoor terrace), 34 suites |
| Top Arena Foods | Stadium concessions plus regional vendors; premium lounges offer upscale fare |
| Nearby Bars & Restaurants | Deer District offers sports bars and pubs like Mecca Sports Bar & Grill |
| Closest Hotels | Downtown Milwaukee options near the arena; walkable from The Hop & bus lines |
| Transit Access | Served by MCTS buses (Green Line, routes 15/18/19/80) via streetcar/light rail |
| Unique Features | Iconic wave-like zinc roof; art gallery with 79 pieces by local artists; “House That Giannis Built” nickname |
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Best Seats at Fiserv Forum
Fiserv Forum in Milwaukee does the modern NBA arena thing right—17,000 seats that somehow feel intimate, a surrounding entertainment district (Deer District) that’s actually fun instead of forced, and Wisconsin-level hospitality that makes everyone feel welcome. I’ve been through here multiple times for Bucks games and concerts, and it’s legitimately one of the better arenas in the league for sightlines and overall experience.
Lower Bowl Center Court (Sections 107 to 110, 120 to 123): The sweet spot for Bucks games. Sections 108 to 110 on the visitor’s bench side and 120-122 on the Bucks bench side give you center court action without courtside pricing. Rows 10-20 are the Goldilocks zone—close enough to see sweat, high enough to see plays develop.
What to know: Rows AAA-DDD in Section 108 are BMO Club seats for Bucks games (all-inclusive food/drink, but you’re paying $200+ per seat). Regular lower bowl seats in these sections run $80-150 depending on opponent. The first few rows feel amazing but you’re watching necks, not basketball—go mid-section.
Lower Bowl Corners (Sections 104-106, 113-115): Best value in the lower bowl. Section 109 and 115 specifically—you’re close to one basket, elevated enough to see everything, and paying 30-40% less than center court. Rows 15 through 25 are perfect; you’re not craning your neck and the angle to both baskets works.
A Bucks fan on Reddit nailed it: “Even the upper level corner seats are good for the price”. That’s the vibe here—no truly bad seats because the bowl is steep and tight.
Tradeoff: For concerts, corner sections like 109 can be behind or beside the stage depending on the setup. Check the stage configuration before you buy.
Upper Deck Center (Sections 211 to 214, 225 to 228): If you’re on a budget, upper deck center court is shockingly good. Sections 212-213 (Bucks side) or 226-227 (visitor side) in rows 1-10 give you that “hockey broadcast camera” view where you can see every play unfold. I sat row 5 of Section 213 for a playoff game and honestly had zero complaints.
Tickets here run $22-50 depending on the game. For a random Tuesday night against a bad team, you can get in for under $30 and still have a great time.
What to Skip
Behind the basket lower bowl (Sections 101 to 103, 117 to 119): You’re paying lower bowl prices to watch basketball from the worst angle. Just go upper deck center for half the cost.
Upper corners (Sections 201 to 204, 231 to 234): Cheap but far. If you’re sensing a theme im not a fan of upper corners. Fine for a concert or if you just want to be in the building, but you’re squinting at the court.
Premium Seating & Club Spaces
BMO Club (Courtside Experience): The real deal: rows 1-4 of lower bowl sections with access to the BMO Club lounge on the event level . You get all-inclusive food and beverage (quality stuff, not just hot dogs), in-seat service, exclusive views of the player tunnel, designated VIP entry, and private restrooms .
What it costs: Full-season Bucks memberships only—we’re talking $10K+ per seat for the season . Single-game resale runs $250-500+ depending on opponent.
Who it’s for: Corporate clients, die-hards with money to burn, or someone celebrating a major life event. The tunnel access alone is worth it if you care about seeing players up close.
Mezzanine Club (Lower Bowl Rows 1-8 Sideline): Rows 1-8 of sideline sections get you Mezzanine Club access—an upscale lounge overlooking the atrium with Deer District Plaza views . You get a food/beverage credit per ticket each game, premium parking, private restrooms, and VIP entry .
Available as full-season membership for Bucks games with parking included . This is the “I want premium without going full courtside” move. Expect $150-250 per seat per game.
Tower Club (Suite Level Seating): Suite-level seating available in two-seat increments with all-inclusive gastropub fare, beer, wine, and soft drinks. Plush suite-style seats with panoramic court views, dedicated bartender and service staff, VIP entry, premium parking, and private restrooms .
Available for full-season concert memberships or Bucks + Marquette basketball packages . Pricing varies but think $5K-8K per seat for a Bucks season. The food and drink are actually good (not just “included” slop), and the view from the suite level is legitimately excellent.
Loge Tables (Main Concourse): Private four-seat tables on the perimeter of the main concourse with direct court/stage views. Includes in-seat food and beverage service (concession fare, domestic beer, soft drinks), VIP entry, and premium parking .
Available for full-season special events, Bucks + Marquette packages, or single-game rentals . Single-game pricing runs $400-800 total for the table of four. Great for small groups who want table seating and service without renting a full suite. I kind of dig these for a smaller group if you can swing it.
New Area: The Reserve: If you see people disappearing into a dark green door near the courtside tunnel, they are heading to The Reserve, Fiserv Forum’s newest and most secretive club (opened late 2025). It replaced the old media center on the event level. Think dark moody lighting, navy velvet, and white-glove service. It is capped at just 85 members (mostly Row 1 season ticket holders).
Membership is supposed to be in the 25k range, so keep that in mind. It has a menu curated by a James Beard nominated Chef, and a Candy Room stocked floor to ceiling with treats.
Executive Suites (12-18 Person Layouts)
Full private suites with 12, 15, or 18-person layouts plus option to buy additional tickets . Includes year-round meeting space access, dedicated premium account manager, onsite suite attendant, deluxe chef-prepared menu, VIP entry, 4+ premium parking passes, and custom branding opportunities .
Full-season leases or single-event rentals available . Single-game suite rentals for Bucks games run $3K-8K depending on opponent and suite size. Concerts are typically higher.
Fiserv Forum offers an array of VIP seating options designed to elevate your experience during Bucks games, Marquette games, concerts, and special e For a full list of options and availability click here.
Fiserv Forum Seating Chart
Fiserv Forum changes its layouts for concernts, making it an ideal venue for both concerts and games. For basketball games, it can accommodate up to 17,341 spectators, while for concerts, the capacity extends to 18,000 excited fans. Here is a seating chart to the arena.
Tickets to Milwaukee Bucks Games
Milwaukee Bucks tickets are expected to be highly sought after this year as they pursue another NBA championship. There are various seating choices available, ranging from standard upper deck seats to VIP suite packages. Additionally, there are multiple avenues for securing tickets to their games and other great events at the Fiserv Forum. Here are some options
- Get Milwaukee Bucks Tickets Here! For tickets to Bucks games, concerts, Marquette games and any event at Fiserv Forum check out our partner Vivid Seats.
- Official Bucks Website: The Milwaukee Bucks have an official website where you can purchase tickets directly. Visit their website and navigate to the “Tickets” or “Schedule” section to find available tickets for upcoming games.
- Box Office: You can purchase tickets in person at the Fiserv Forum box office. Check the arena’s official website for box office hours and location.
- Season Tickets: If you’re a die-hard Bucks fan, consider purchasing season tickets, which give you access to all home games throughout the season. Season tickets often come with additional perks and benefits.
- Group Tickets: If you plan to attend a game with a large group of friends, family, or colleagues, you may be eligible for group ticket discounts. Contact the Bucks’ ticket office for more information on group ticket options.
- Membership Programs: Some sports teams offer membership programs that provide early access to tickets, exclusive events, and other benefits. Check if the Milwaukee Bucks offer any membership programs for fans.
- Promotional Events: Keep an eye out for promotional events or special ticket offers that the team may run throughout the season. These can include themed nights, discounts, or giveaways.
- Ticket Alerts: Subscribe to the Bucks’ email newsletter or follow them on social media to receive updates on ticket availability, special offers, and presale opportunities.
- NBA Ticket Exchange: The NBA has an official ticket exchange program where fans can buy and sell tickets for all NBA games, including Bucks games. You can visit the NBA Ticket Exchange website to explore available tickets.
Fiserv Forum Bag Policy
Bags must be 10″ x 6″ x 2″ or smaller, OR clear bags 14″ x 14″ x 6″ or smaller . Non-clear bags over 10″ must go through X-ray screening at designated lanes . Just don’t bring a bag if you can avoid it—security is way faster.
Three Other Policies to Know
No Re-Entry Policy: Once you leave Fiserv Forum, you’re not getting back in—period. There’s no in-and-out privilege for any event, so plan accordingly. If you forget something in your car, left your phone charger, or need to step out for any reason, your ticket is done. Make sure you have everything before you enter, and commit to staying for the duration.
Completely Smoke-Free (Including Vapes): Smoking and vaping are prohibited anywhere inside Fiserv Forum, on the Deer District Plaza, and on sidewalks directly adjacent to the arena. This includes e-cigarettes, vapes, and any tobacco products. If you need to smoke, you’ll have to walk several blocks away from the venue entirely—and remember, there’s no re-entry.
Camera Policy: No Professional Equipment: You can bring a non-professional camera, but here’s what’s banned: cameras with interchangeable/detachable lenses, lenses longer than 3.5 inches (even when using zoom), flash photography, monopods/tripods, selfie sticks, and any GoPro or wearable recording devices. Basically, if it looks like you’re shooting for a media outlet, you’re not getting in with it. Your smartphone camera is totally fine for personal photos and videos
Here is an overview of some of the policies and tips for visitors to have a hassle free and safe visit to the arena. For the most updated policies check out the arena website here.
Getting To Fiserv Forum
Parking around Fiserv Forum is plentiful but can get pricey for prime spots—expect $20-40 for attached garages on game nights . Your best move is booking ahead through SpotHero or ParkWhiz to lock in cheaper rates and guarantee a spot . Here’s the breakdown:
Best Parking Options
5th Street Parking Structure (1215 N. 5th St.)
The main attached garage with a skybridge directly into the arena . Enter from McKinley Avenue, open 24/7, with 25 ADA spaces and three EV charging stations (two on level 2, one on level 3) . Vehicle height limit is 8’2″ for levels 1-2, and 7’2″ for level 3 and up .
The coolest part: each floor is themed after a different Wisconsin city with custom artwork, making it way easier to remember where you parked . Event parking runs $25-40 depending on demand, but you can find it cheaper ($15-20) if you book ahead on SpotHero .
Highland Parking Structure (1030 N. 6th St.)
Another official Fiserv Forum garage, also accessed from McKinley Avenue . Same specs as 5th Street: 24/7, secured, ADA parking throughout, EV charging stations, 8’2″ max height (7’2″ on upper levels) . Similar pricing to 5th Street but sometimes slightly cheaper on resale apps.
Surface Lots & Off-Site Garages
Scattered throughout the Deer District and surrounding blocks—typically $10-20 for event parking . The tradeoff: you’re walking 5-10 minutes to the arena, but you’ll save money and exit way faster postgame. Look for lots along Vel R. Phillips Avenue, Old World 3rd Street, and North 4th/6th Streets on parking apps.
Popular options include Haymarket Square Lot (1399 Vel R. Phillips Ave), Trinity Church Lot (1075 N. 8th St), and various private lots within a few blocks . Book these ahead on SpotHero to guarantee availability.
Street Parking
Limited metered spots exist around the arena, but they’re a gamble . Meters run until 9pm weekdays in most downtown Milwaukee zones, and availability is sparse on event nights. Not worth the stress unless you arrive 2+ hours early.
Free Parking
There’s some free street parking in residential areas 10-15 blocks away from Fiserv Forum if you’re willing to walk or take a quick rideshare from your car to the arena . The closest truly free option is typically around W. Juneau Avenue west of N. 10th Street or near Marquette University campus . Arrive early—spots fill up fast on game nights.
Rideshare & Drop-Off
Uber/Lyft drop-off and pickup is at Juneau Avenue and Vel R. Phillips Avenue, right at the main entrance . If Juneau is closed for an event, the alternate drop-off is Vel R. Phillips at Highland Avenue .
Lyft is the official rideshare partner of the Bucks, so check the app for promo codes or discounts on game nights . Both Uber and Lyft have dedicated zones, so your driver will know exactly where to go.
Rideshare is honestly the easiest move if you’re coming from downtown hotels or staying nearby—no parking headache, no traffic exit nightmare, and you can have a few beers without worrying about driving.
Public Transit to Fiserv Forum
MCTS Bus
Milwaukee County Transit System runs multiple routes near Fiserv Forum, including Routes 19 and 33 . Standard fare is $2.00-2.25, and several routes drop you within a block or two of the arena . MCTS also offers a mobile app for trip planning and mobile tickets.
Good option if you’re staying downtown or in nearby neighborhoods and want to skip parking entirely.
Game Day Shuttles
Several Milwaukee bars and restaurants run free shuttle services to Bucks games, including Camp Bar, Fat Daddy’s, and Milwaukee Brat House . Have a pregame beer, hop the shuttle, and skip parking/rideshare costs. Check with individual bars for pickup times and locations.
Bike Parking
Free bike parking is available at street level in the 5th Street Parking Structure near the main vehicle entrance . Milwaukee is surprisingly bike-friendly (at least in the warmer months), so if you’re staying nearby, biking in is a solid option.
Train (Amtrak)
The Milwaukee Intermodal Station is about 2 miles south of Fiserv Forum with Amtrak service to Chicago and beyond . From the station, you can take a bus, rideshare, or even walk (25-30 minutes) to the arena. Not practical for locals, but useful if you’re doing a Chicago-to-Milwaukee train trip for a game.
Fiserv Forum Insider Tips
Fiserv Forum is well-designed and easy to navigate, but there are still plenty of ways to level up your experience if you know the tricks—from skipping concession lines with mobile ordering to hitting the Deer District pregame instead of eating overpriced arena food. Here’s what actually makes a difference after going to a bunch of games here
Mobile Ordering Is a Game-Changer: Fiserv Forum has mobile concessions ordering through the Bucks app—you order from your seat, get a text when it’s ready, then walk up and grab it. No standing in line for 15 minutes during halftime. Download the app before you get there and add a payment method .
The Michelob ULTRA Express Bar lets you order beer and cocktails right from your seat too—just quick pickup, no bar line.
Arena Tour Is Actually Worth It: Fiserv Forum offers public and private tours of the facility when there’s no game or event . You get behind-the-scenes access to locker rooms, suites, the court, and club spaces. It’s legitimately cool and not expensive. Book ahead at the Fiserv Website.
Deer District Plaza Pregame Is the Move: The Deer District Plaza (see section below for more detail) right outside the arena is where you want to be before tip-off. It’s an open-air entertainment space with bars, restaurants, live music, and giant screens . During Bucks playoff runs, thousands of people pack in to watch on the outdoor screens even without tickets—pure Milwaukee energy.
Hit up Mader’s, Punch Bowl Social, or The Cooperage for food and drinks, then walk 2 minutes into the arena. Way better vibe than eating inside the arena concourse.
Local Food > Generic Concessions: Fiserv Forum partnered with local Milwaukee spots for concessions. Hit Sobelman’s for burgers, The Laughing Taco for street tacos, or Milwaukee Pretzel Company instead of generic arena pizza. Way better quality and you’re supporting local.
Alcohol Cutoff: End of 3rd Quarter:Alcohol sales stop at the start of the 4th quarter for Bucks games . Two-drink limit per transaction, valid ID required . If you want a beer for the fourth quarter, get it during the third quarter break.
Free WiFi & Charging Stations: Arena has free WiFi and chargeFUZE charging stations scattered throughout . Main Concourse at Sections 104 and 109, Upper Concourse at 205 and 225 . You rent a portable charging block for a few bucks—lifesaver if your phone is dying and you need your mobile ticket.
Designated Driver Program Perk: Register as a designated driver at Guest Services (Section 109 or 212) with your parking receipt and driver’s license, and you get a free fountain drink coupon . Must be 21+, have parking, and pledge not to drink . Small perk but it’s free and encouraged.
First-Timer Certificates: If it’s your first Bucks game, first concert, or first visit to Fiserv Forum, stop by Guest Services (Section 120 or 212) and grab a free commemorative certificate . Dorky but fun if you’re bringing kids or out-of-towners. Not ashamed to say ive done it.
Best Hotels Near Fiserv Forum
Downtown Milwaukee is where you want to be—walking distance or a quick rideshare to the arena, surrounded by bars and restaurants, and actually safe to walk around at night. The Deer District is ground zero for gameday energy, but you’ve also got the Third Ward (trendy, walkable, tons of dining) and the East Side/Lower East Side (more residential, laid-back, still close). If you stay downtown, you’re 5-15 minutes from Fiserv on foot depending on the hotel, and you can hit the Deer District Plaza for pregame without needing a car.
Hyatt Place Milwaukee Downtown
Literally across the street from Fiserv Forum—you can see the arena from the lobby. This is the closest hotel to the arena, with free breakfast, modern rooms, all-inclusive feel, and valet parking. Perfect if you want to roll out of bed and be at your seat in 5 minutes, or if you’re bringing kids and want zero hassle. Rooms run $120-180 depending on the event.
The Trade, Autograph Collection
Boutique Marriott property about a 10-minute walk from Fiserv, right on the edge of the Deer District. Stylish, modern rooms with a local Milwaukee vibe, rooftop bar, fitness center, and a really solid restaurant. This is the move if you want something cooler and more design-forward than a standard chain but still super close to the arena. Expect $150-250/night.
Saint Kate – The Arts Hotel
One of Milwaukee’s most unique hotels—art gallery vibe with rotating exhibits, a rooftop bar, on-site theater, and rooms that feel more like staying in a museum than a hotel. About a 12-minute walk to Fiserv or quick rideshare. Great if you want something with character and don’t mind being a few blocks from the arena. Pricing runs $140-220.
Kimpton Journeyman Hotel
Boutique hotel in the Third Ward with a killer rooftop bar, free bike rentals, pet-friendly rooms, and walkability to tons of restaurants and shops. You’re about 15 minutes on foot or 5 minutes by rideshare to Fiserv. Perfect if you want the “full Milwaukee weekend” experience rather than just arena + hotel. Expect $160-240/night.
Budget-Friendly Options
Hampton Inn & Suites Milwaukee Downtown
Solid chain hotel about a 10-minute walk to Fiserv with free breakfast, indoor pool, fitness center, and clean, comfortable rooms. This is your best budget play if you want to stay downtown without spending $200/night—rooms typically run $90-140 depending on the event. The location is safe, well-lit, and easy walking distance to the arena and Deer District. I’ve stayed here for a concert and had zero complaints—nothing fancy, but it gets the job done and you’re saving money for better seats or more drinks.
Why These Neighborhoods Work:
- Deer District/Downtown Core: You’re steps from the arena, surrounded by bars and restaurants, and can walk everywhere. Best for game-focused trips.
- Third Ward: Trendy, walkable, tons of local dining and shopping. Best for a full weekend trip where the game is part of the plan, not the whole plan.
- East Side: More residential, quieter at night, still close by rideshare. Good if you want a mellower vibe but easy access to downtown.
Stay downtown if it’s your first time or you want convenience. Stay Third Ward if you want a “Milwaukee experience” with great food and local culture. Skip anything west of the arena or too far north unless you’re driving and don’t care about walkability.
The Deer District: Your Pregame Hub
The Deer District is the 30-acre mixed-use development wrapped around Fiserv Forum, and it’s legitimately transformed Milwaukee’s downtown gameday experience. This isn’t just a corporate plaza with chain restaurants—it’s bars, breweries, restaurants, and a massive open-air plaza that packs with thousands of fans before tipoff and during playoff runs.
The plaza has giant LED screens that broadcast games, live music on event nights, and an energy that feels way more authentic than most arena districts. During the Bucks’ 2021 championship run, over 25,000 people crammed into the plaza to watch games on the outdoor screens without even having tickets—pure Milwaukee sports culture.
Where to eat and drink in the Deer District:
Mecca Sports Bar & Grill: Named after the old Milwaukee Arena, this is the go-to pregame spot: sports bar food, solid beer list, TVs everywhere, and close enough to walk into Fiserv in two minutes. Gets packed before Bucks games, so show up early if you want a table.
Good City Brewing: Milwaukee craft brewery with a big taproom, outdoor patio, and excellent beer selection. Food is solid American fare (burgers, sandwiches, shareables). Better vibe than Mecca if you want craft beer over a traditional sports bar feel.
Punch Bowl Social: Bar/restaurant with bowling, karaoke, arcade games, and shuffleboard. Fun if you’re rolling with a group and want entertainment before the game, but service can be slow when it’s slammed. Food and drinks are fine, not amazing—you’re paying for the activities. They’re in different cities, so you’ve probably seen them or been to one.
The Beer Garden: Owned by the Bucks, this outdoor space has picnic tables, big screens, and a full bar. Seasonal (closed in winter), but it’s a Milwaukee summer gameday staple. Grab a beer, sit outside, soak up the plaza energy, then head into the arena.
Drink Wisconsinbly Pub: Wisconsin-themed bar with local beers, cheese curds, and Midwest comfort food. Smaller and more low-key than Mecca, but the vibe is very “Milwaukee local” rather than tourist trap.
Beyond the Deer District
If you’ve got time or want to venture a few blocks out, downtown Milwaukee has some legitimately great spots:
Mader’s: Historic German restaurant that’s been around since 1902. Schnitzel, sauerbraten, giant beer steins, and old-world décor. It’s touristy but the food is legit, and it’s a 10-minute walk from Fiserv.
Milwaukee Brat House: Casual spot specializing in brats, German-inspired food, and a massive beer list. Great for a quick, affordable pregame meal with a Wisconsin feel. They also run a free shuttle to Bucks games .
Third Street Market Hall: Food hall with 20+ local vendors: tacos, ramen, BBQ, dumplings, craft cocktails. About a 10-minute walk from the arena. Perfect if your group can’t agree on one type of food.
Things to Do in Milwaukee
If you’re visiting town for a weekend or a few days here are some great things to explore while you’re in the city.
- Visit the Milwaukee Art Museum: Explore this iconic architectural masterpiece and its diverse collection of art from various time periods and cultures. Don’t miss the famous “Wings” of the Calatrava-designed Quadracci Pavilion.
- Tour the Harley-Davidson Museum: For motorcycle enthusiasts, this museum showcases the rich history of Harley-Davidson and features an impressive collection of bikes and memorabilia.
- Stroll along the Riverwalk: Enjoy a scenic walk along the Milwaukee River, lined with restaurants, shops, and public art installations. It’s a great way to soak in the city’s atmosphere.
- Explore Historic Third Ward: This trendy neighborhood is known for its art galleries, boutiques, and dining options. It’s an excellent place to shop for unique gifts or enjoy a meal and explore the Milwaukee Public Market with a variety of food vendors, products and artisanal goods. Try the Famous Custard or Cheese Curds!
- Take a Brewery Tour: Milwaukee has a rich brewing heritage. Explore local breweries like Lakefront Brewery, Milwaukee Brewing Company, or MobCraft Beer for tours and tastings.
- Visit the Pabst Mansion: Explore the historic home of beer baron Frederick Pabst, which is beautifully preserved and offers guided tours to learn about the city’s brewing history.
- Milwaukee County Zoo: Located a short drive from downtown, this zoo features a wide variety of animals, educational exhibits, and family-friendly activities.
- Milwaukee Public Museum: Learn about natural history, human culture, and science through interactive exhibits and engaging displays.
- Discovery World: This interactive science and technology museum is great for families. It features hands-on exhibits, an aquarium, and educational programs.
- Mitchell Park Horticultural Conservatory (The Domes): Explore the three distinct domes featuring a wide range of plant species, from tropical rainforests to arid deserts.
- Take a Lakefront Cruise: Enjoy breathtaking views of Lake Michigan and the city skyline by taking a boat tour from the lakefront.
- Brady Street: This eclectic neighborhood offers a mix of shops, restaurants, and bars. It’s known for its vibrant nightlife and diverse culinary options.
We hope the above helped you plan your visit. This guide is based on our experiences, updated research, venue policies, and fan feedback to give you practical tips for attending a game, concert, or event.
If you’re looking for some other great journeys both in Wisconsin (hello packers fans) and around the country check out some of our other guides:
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Written by Brad Richards, Founder of Gameday Guides. This guide includes insights from personal visits as well as updated info from team sources, fan forums, and stadium policies. We aim to help you plan with confidence — enjoy your gameday.