Rose Bowl: Best Seats, Parking, Insider Tips and More

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Rose Bowl Seating Chart

The iconic Rose Bowl Stadium, nestled in the picturesque Arroyo Seco in Pasadena, offers an unforgettable experience for over 90,000 fans. This legendary venue features a traditional bowl design with seating sections that wrap around the field in multiple tiers.

You can find the Rose Bowl Seating Chart Here and a list of upcoming events at the Rose Bowl.

Rose Bowl Tickets

1. Click Here For Rose Bowl Tickets, UCLA games or Rose Bowl concerts or events! Through our partnership you can find tickets to just about any event on the planet.
2. Official Website: Visit the official website of the Rose Bowl game. Check if they have any information about ticket sales, including dates, prices, and availability. The website will likely provide instructions on how to purchase tickets.
3. Online Ticket Purchasing: If the Rose Bowl game tickets are available for purchase online, visit the official website of the authorized ticket vendor. Look for the specific event page for the Rose Bowl game and follow the instructions to purchase tickets. Make sure to have a valid credit card ready for the transaction.
4. Secondary Market: If you’re unable to find tickets through official channels or authorized vendors, you may also consider checking other secondary market platforms or websites where individuals may sell their tickets. However, exercise caution to avoid purchasing counterfeit or overpriced tickets. Verify the credibility of the seller and the authenticity of the tickets before finalizing any transaction.
5. Ticket Packages: In some cases, ticket packages that include other benefits, such as pre-game events or hospitality services, may be available. Check the official Rose Bowl game website or authorized vendors to see if any such packages are offered.
6. If you’re school is playing in the Rose Bowl the athletic department will usually get an allotment of tickets you can buy directly through them.

Rose Bowl Renovations

The Rose Bowl is currently undergoing a major $80 million renovation called the “Lasting Legacy Campaign,” launched in December 2024. The project consists of eight improvement initiatives designed to modernize the 102-year-old stadium while preserving its historic character, with most work scheduled for completion by Fall 2026 and the remainder finishing after the 2028 Olympics.

Key upgrades include a new $20 million field-level South End Zone Field Club accommodating 900 fans, installation of one of the nation’s largest video boards, and major bowl seating renovations that will reduce capacity from about 90,000 to 72,000 seats while adding five inches of legroom. Some projects have already been completed, including a refurbished marquee sign, new sound system, and east-side standing sections for students. The entire campaign is being funded through private donations and corporate partnerships rather than public money.

Best Seats at the Rose Bowl

The Rose Bowl’s classic bowl configuration serves dual purposes as both a football stadium and major concert venue. Unlike many modern stadiums, the Rose Bowl maintains much of its traditional general admission character across its 90,000+ capacity. The stadium’s steep bowl design provides good sightlines throughout, but optimal seating varies significantly between football games and concerts due to different stage/field orientations.

Best Seats for Football/Soccer

Best Non-Premium Seats Lower bowl sections between the 20-yard lines (Sections 4-8 and 24-28) offer the premium general admission experience. These seats provide excellent field views and put you closest to the action. Rows 40-60 hit the sweet spot—high enough to see plays develop but close enough to feel the intensity.

Best Value Seats Lower bowl corners and sections just outside the 20-yard lines (Sections 2-3, 9-11, 22-23, 29-31) deliver strong sightlines at more reasonable prices. You’ll still enjoy lower bowl atmosphere while saving significantly compared to midfield locations.

Best Budget Seats Upper level end zone sections (Sections 32-35 and 13-17) provide affordable entry. The south end zone (behind UCLA student section) tends to be more energetic for UCLA games.

Best Seats for Concerts

Best Non-Premium Seats For concerts, the stage typically sets up at the north end zone. Lower bowl sections 13-17 and the first several rows of sections 11-12 and 18-19 put you closest to the performers with optimal sound and sightlines.

Best Value Seats Lower bowl side sections 19-23 and 9-11 offer good stage views at better prices than directly in front. Sections 1-3 can work well too, depending on your preference for angled vs. straight-on views.

Best Budget Seats Upper level sections 32-35 (directly behind the stage) are the most affordable but offer distant views. Better budget options are upper level sides (sections 20-31) which maintain decent stage sightlines.

SEATING TIPS

Sun Exposure: West side (sections 16-32) gets afternoon sun; east side stays shaded. For day games/concerts, east side is more comfortable.

Access: Gate A (north) is closest to sections 1-17; Gate H (south) serves sections 18-35. Lower bowl has better concession access than upper level.

Sound: For concerts, avoid seats directly behind the stage (sections 32-35) as sound quality suffers significantly.

Rose Bowl Bag Policy

Bag Policy: The Rose Bowl enforces a strict clear bag policy requiring all bags to be clear plastic and no larger than 12″ x 6″ x 12″. One clear bag per person is allowed, plus a small clutch purse no larger than 4.5″ x 6.5″. Diaper bags are permitted when accompanied by a child. Items that don’t comply must be returned to your vehicle or checked at tents outside Gates C and F for a fee.

Three Other Essential Policies:

1. No Re-Entry Policy: Once you enter the stadium and leave, you won’t be allowed back in. The Rose Bowl enforces a strict no re-entry policy, so plan accordingly for any items you might need during the event.

2. Tailgating Rules: You must tailgate only in front of or behind your vehicle, with tents limited to 10′ x 10′. Overnight parking is prohibited and lots close 90 minutes after games end. Alcohol consumption in tailgating areas is prohibited after kickoff, and public intoxication is dealt with aggressively by law enforcement.

3. Cashless Operations: The Rose Bowl Stadium operates as nearly 100% cashless, so be prepared to use credit or debit cards for all purchases. While there are reverse ATMs onsite, planning ahead with card payment is recommended for concessions and merchandise.

For a comprehensive understanding of all stadium regulations, including prohibited items, parking details, and additional guidelines, fans should review the complete Rose Bowl Stadium policies before attending any event.

Rose Bowl Parking

The Rose Bowl’s parking situation is both unique and challenging due to the stadium’s historic location in the Arroyo Seco and its proximity to the popular Brookside Golf Course. With over 90,000 fans converging on events, understanding parking logistics is essential for a smooth game day experience. The venue offers multiple parking options, from premium paved lots close to the stadium to grass parking on the adjacent golf course, with pricing and availability varying significantly by event type.

Parking Options

Stadium Lots: General parking is available in Lot H and numbered lots 1-4, 6, and 8-10, with advance pricing typically around $59 and game-day pricing around $70. These paved lots are closest to the stadium but fill up quickly.

Brookside Golf Course: The adjacent golf course serves as expanded parking on grass lots (Lots 1, 1A, 2, etc.) and offers a shorter walk to the stadium while allowing for extensive tailgating. This is where much of the legendary Rose Bowl tailgating atmosphere occurs.

Off-Site and Public Transportation Options: The Parsons Building lot in Old Town Pasadena offers parking with free shuttle service, costing around $65 plus fees. For budget-conscious fans, take the Metro Gold Line to Memorial Park Station for just $1.75, then catch a free shuttle to the stadium. On Rose Bowl Game day, additional free shuttles run continuously from Old Town Pasadena locations. Rideshare services must drop off on Holly Street between Fair Oaks and Raymond Avenue, requiring a walk or shuttle ride to the stadium.

Essential Tips

Arrive 4-5 hours early (around 9-10 AM for afternoon games) to secure good parking and enjoy tailgating. All parking operates on a first-come, first-served basis with no saving of spaces permitted, and cars are often stacked, meaning you can’t leave until the end of the game. Pay close attention to exactly where you park – use landmarks like trees or poles, as it looks very different in the dark after games. Consider buying parking passes in advance through online platforms to save money and guarantee a spot, and remember that overnight parking is prohibited in all lots.

Rose Bowl Parade

If you’re attending the Rose Bowl Game, the Tournament of Roses Parade in Pasadena is a spectacular tradition that precedes the game. The parade follows a 5.5-mile route beginning at Green Street and Orange Grove Boulevard, traveling north on Orange Grove at a leisurely 2.5 mph, then turning east onto Colorado Boulevard for the main viewing stretch, and concluding at Villa Street. The parade route closes to traffic on game day, with both ticketed bleacher seats and free curbside viewing available.

Parade Viewing Strategy

Wear comfortable shoes – You’ll be walking significant distances between parade viewing, parking areas, and the stadium, so prioritize comfort over style for this all-day event.

Avoid TV Corner crowds – Skip the popular intersection of Colorado Boulevard and Orange Grove Boulevard where most tourists congregate. Head farther east on Colorado Boulevard for better viewing with fewer crowds and easier movement.

Arrive strategically for free viewing – If you want front-row curbside spots, plan to arrive the evening before and camp out overnight. However, consider arriving around 8-9 AM for decent viewing spots farther east on the route if overnight camping isn’t appealing.

Weather preparation is essential – January mornings in Pasadena can be surprisingly cool (40-50°F), especially if you’re sitting outside for hours. Bring layers, blankets, and warm beverages. The afternoon typically warms up, but sun protection becomes important later in the day.

Consider paid grandstand seating – Grandstand tickets ($50-100) offer comfort, guaranteed views, and easier transitions to the game. This is particularly valuable if you’re attending both parade and game.

Hopefully these tips help and enhance your experience at the Rose Parade and make the most of your time at the event. For more information check their official website.

Hotels Near The Rose Bowl

When attending events at the Rose Bowl, choosing the right accommodation is crucial for navigating Los Angeles’ notorious traffic. With over 90,000 fans converging on Pasadena, the combination of event crowds and LA’s typical congestion can turn a short drive into a lengthy ordeal. Smart visitors choose hotels either within walking distance of public transportation or close enough to the stadium to minimize travel time, allowing more time to enjoy pregame festivities and less time stuck in traffic.

Area Options

Pasadena/Old Town: The most convenient choice, putting you within 2-3 miles of the stadium with easy access to shuttles, restaurants, and the Metro Gold Line. This historic area offers walkable entertainment and dining options.

Downtown LA: While farther from the stadium (about 15 miles), downtown offers luxury hotel options and excellent Metro connections via the Gold Line directly to Memorial Park Station, where shuttle service connects to the Rose Bowl.

South Lake Avenue/East Pasadena: A quieter alternative that’s still close to the action, offering dining and shopping along with convenient stadium access.

Best Hotel Options

The Westin Pasadena stands out as the premier choice for Rose Bowl visitors, featuring newly renovated rooms, an outdoor heated pool, and fitness facilities just 1.7 miles from the stadium. The location provides easy access to both Old Town dining and stadium transportation.

Courtyard by Marriott Pasadena/Old Town offers contemporary comfort in the heart of the action, putting you within walking distance of Old Town’s restaurants and bars while maintaining convenient stadium access. The hotel features modern amenities and California-inspired dining.

Sheraton Pasadena Hotel delivers modern sophistication with a heated outdoor pool, 24-hour fitness center, and Restaurant Soleil serving California cuisine. Its central Pasadena location makes it ideal for exploring between events.

Hilton Pasadena provides stylish accommodations with an outdoor pool and fitness center, plus on-site dining options. The hotel’s modern amenities and strategic location make it a solid choice for event-goers.

For those preferring downtown LA’s energy, The Biltmore Los Angeles offers iconic luxury with classic architecture and elegant interiors. While farther from the stadium, it provides easy Metro access and a taste of old Hollywood glamour.

Budget-Friendly Options

Lincoln Motel provides the closest budget accommodation at just 1 mile from the Rose Bowl, offering basic comfort with complimentary Wi-Fi and parking—essential for game day logistics.

Rodeway Inn & Suites Pasadena delivers good value about 3 miles from the stadium, featuring positive guest reviews and free amenities that help keep costs down while maintaining convenience.

Glendale Express Hotel Los Angeles extends your options slightly farther out (5 miles) but still provides reasonable access with free Wi-Fi and parking included.

Booking Tips

Book accommodations well in advance, especially for major events like the Rose Bowl Game, as hotels fill up quickly and prices surge. Consider staying multiple nights to avoid the stress of same-day checkout and checkout. Look for hotels offering shuttle services or easy public transit access to minimize parking hassles. If staying downtown, familiarize yourself with Metro schedules, as the Gold Line provides direct service to Memorial Park Station with connecting shuttles to the stadium. Remember that many hotels offer package deals during major events that may include parking or shuttle service—always ask about event-specific amenities when booking.

Bars and Restaurants Near Rose Bowl

Rose Bowl fans have several distinct areas to choose from before games, with the historic Old Town Pasadena serving as the primary hub just 2 miles from the stadium. The South Lake Avenue corridor and Paseo Colorado shopping complex offer additional dining and entertainment options, while many fans prefer to arrive early for the legendary tailgating experience on the adjacent Brookside Golf Course. These areas provide easy access via shuttle services and are well-connected to the stadium, making them ideal for building pregame excitement.

Popular Pregame Bars

Old Town Favorites: Lucky Baldwin’s Pub stands out as a longtime pregame institution, offering a traditional English pub atmosphere with an extensive beer selection and wall-to-wall screens perfect for watching games. The 35er provides a classic dive bar experience with pool tables and a rowdy game-day crowd, while Barney’s Beanery delivers casual energy with numerous TVs and classic American comfort food ideal for large groups.

Modern Options: Yard House in the Paseo Colorado complex brings 100+ beer taps and contemporary game-day energy, while Dog Haus Biergarten offers a modern twist on classic pub food with ample indoor and outdoor viewing areas. Der Wolf provides an elevated German beer hall experience with craft brews and live match screenings.

Great Pregame Restaurants

Upscale Dining: For fans wanting a premium meal before the game, Alexander’s Steakhouse delivers Japanese-influenced fine dining with high-grade wagyu just 5 minutes from the stadium. The Raymond 1886 offers elegant modern American cuisine in a historic setting, while Cafe Santorini provides refined Mediterranean dishes with both indoor seating and a romantic rooftop patio in Old Town.

Casual Excellence: Craft by Smoke & Fire satisfies barbecue cravings with authentic Texas-style offerings and unique creations like their famous Stockburger topped with brisket and mac and cheese. Little Beast serves refined comfort food in a family-friendly bungalow setting, while Nick’s South Lake Avenue provides reliable American fare in the heart of the South Lake dining corridor.

Most establishments offer shuttle connections or easy walks to stadium transportation, making them convenient stops for building pregame energy before heading to America’s most storied stadium.

Hiking Trails near Pasadena

• Griffith Observatory and Hollywood Sign Hike: Head to amazing Griffith Park. Begin at Griffith Observatory, where you can explore exhibits on astronomy and enjoy panoramic views of Los Angeles. From there, hike up to the iconic Hollywood Sign, passing through scenic trails in Griffith Park. Capture memorable photos with the Hollywood Sign as your backdrop. Also The Griffith Observatory is a great place to visit just on its own.
• Runyon Canyon Park: Located in the Hollywood Hills, Runyon Canyon Park offers several hiking trails with stunning views of Los Angeles. Enjoy a moderate hike through the park’s rugged terrain and encounter breathtaking vistas of the city skyline. The park is popular among locals and visitors alike and provides a great workout with rewarding views.

Things To Do Near The Rose Bowl

If you’re headed to the Rose Bowl Game, you’ll probably be enjoying Southern California for a few days. There are plenty of exciting things to do in the area, ensuring that you’ll have a memorable trip. Here are some suggestions for activities that are easily accessible from Pasadena:

1. Explore the Huntington Library and Botanical Gardens: Immerse yourself in the beauty of art, culture, and nature at the Huntington Library. Marvel at world-class art collections, stroll through breathtaking gardens featuring diverse plant species, and take a moment to relax in the tranquil surroundings.
2. Visit Old Pasadena: Step back in time as you wander through the charming streets of Old Pasadena. This historic district is known for its unique boutiques, trendy shops, art galleries, and diverse dining options. Don’t forget to check out the historic Colorado Street Bridge, a local landmark.
3. Take a hike in Eaton Canyon: Nature enthusiasts will love the picturesque trails of Eaton Canyon. Embark on a scenic hike that leads you through a stunning canyon, a 40 foot waterfall, and peaceful streams. Keep an eye out for local wildlife along the way.
4. Explore the Norton Simon Museum: Discover art masterpieces from different time periods at the Norton Simon Museum. From European paintings to Asian sculptures, this museum showcases a wide range of exceptional artwork. Take your time and appreciate the cultural significance of each piece.
5. Enjoy a day at Descanso Gardens: Escape the bustling city and find serenity at Descanso Gardens. This botanical oasis offers a peaceful retreat with its extensive collection of plants, trees, and flowers. Don’t miss the stunning Japanese garden and the Camellia Forest.
6. Visit the Pacific Asia Museum: Expand your cultural horizons at the Pacific Asia Museum. This museum features a remarkable collection of Asian art and artifacts, providing insight into the rich heritage of various Asian cultures. Be sure to catch any special exhibitions or events happening during your visit.

You have to see an event at the legendary Rose Bowl at least once. The stadium’s history and size create memorable moments, whether at a football game or a show. For college football fans, seeing your team play at the Rose Bowl game is a dream. Regardless of the event, this is a bucket list item worth experiencing.

Check out some of our other Southern California Guides:

Dodger Stadium and Angel Stadium

Crypto.com Arena and Intuit Dome

SoFi Stadium and the LA Coliseum

Petco Park in San Diego

Written by Brad Richards, Founder of Gameday Guides. This guide includes insights from personal visits as well as updated info from team sources, fan forums, and stadium policies. We aim to help you plan with confidence — enjoy your gameday.