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Best Seats for Juventas Matches
Juventus have won more Italian league titles than any other club, and since 2011 they have won them here. The Allianz Stadium — still called the Juventus Stadium by many fans, and simply “lo Stadium” by the people of Turin — was the first modern stadium in Italy built and owned by its own club, and the famous run of nine league titles in a row began in its very first season. It is a steep, closed bowl of 41,507 seats on the north-west edge of Turin, with the front row just 7.5 metres from the pitch and a roof over every stand, so the noise has nowhere to go.
The honest reality is that it sits about 7 km from the city centre, beside a shopping centre rather than streets of old bars, and every ticket is named, digital and checked against your ID. Get those details right and a night here is one of the best experiences in Italian football. Here is how to plan it.
Allianz Stadium Seating Guide
The stadium has four stands, each with a lower and an upper tier. The Tribuna Ovest (west) is the main stand and holds most of the hospitality, the Tribuna Est (east) faces it across the pitch, the Tribuna Sud (south) is the home end of the organised Juventus support, and the Tribuna Nord (north) holds home fans plus the away section in its north-east corner. Lower-tier sectors are numbered in the 100s, upper-tier sectors in the 200s.
There is no running track, so even the upper tier feels close; what separates a good seat from a poor one here is angle, and the one thing to check before you buy is the corners, where eight steel cables that hold up the roof come down to the stands.
Best Seats at Allianz Stadium
Tribuna Est, lower tier, central sectors (113–115) — This is the halfway line, low enough to feel the speed of the game, with sector 114 directly in the centre. You look straight across at the main stand with the whole pitch in front of you. These are the most expensive standard seats in the stadium and the first to sell out for big matches.
Tribuna Est, upper tier, central sectors (216–218) — The upper tier is close to the pitch for a second tier, and the height lets you read the shape of both teams; sector 217 is the centre. You lose some of the intensity of the lower tier, but you pay clearly less for a near-perfect view.
Tribuna Ovest, lower tier, side sectors — The centre of the Ovest is taken by hospitality, but the lower side sectors either side of it, such as 105 and 123, put you on the main-stand side with a good angle across the pitch. You sit further from the halfway line than in the Est centre.
Best Value Seats
Tribuna Est, upper tier, side sectors (214–215 and 219–220) — You keep the side-on view of the central sectors at a lower price. The further you move toward 214 or 220, the flatter the angle becomes.
The upper corners (213 north-east and 221 south-east) — For big matches these are priced well below the Est centre and give a diagonal view of the whole pitch. The roof cables come down at the corners, and 213 sits next to the away section, so check the 3D seat view in the official ticket shop before you pay.
Cheapest Juventus Tickets
Tribuna Nord — Behind the north goal, this is usually the cheapest standard ticket in the stadium that is open to most buyers, among home fans who sing back to the Sud. The far half of the pitch is a long way off, and the away section is in the corner beside you.
Seats with a restricted view — Juventus sells seats where a roof cable crosses the line of sight at a reduced price, match by match, and only after the clear-view seats in that sector have sold out. If being inside matters more than a perfect view, this is the cheapest way into a full stadium.
Smaller matches — Early Coppa Italia rounds and Serie A matches against smaller clubs cost less across every stand and are far easier to buy than the big fixtures.
Our Pick
Book the upper tier of the Tribuna Est, sectors 216 to 218. You see the whole pitch, you hear both ends, and you pay well below the lower-tier centre for a view that many regulars prefer.
Seats to Avoid (and the Sud, Worth Trying Once)
Full-price corner seats in line with the cables — Juventus itself classes some corner seats as “restricted visibility”. If a corner seat is not discounted, check the 3D view first; in the Sud, fans tend to gather in the centre of the stand rather than near the cables.
Seats beside the away section — Visiting fans are placed in sector 110 (lower) and sectors 211–212 (upper) in the north-east corner. Neighbouring seats come with heavier stewarding and, at tense matches, a lot of noise aimed in your direction.
Worth Trying Once: the Tribuna Sud — This is where the organised Juventus support stands for the whole match, with flags, drums and full-stand displays for the biggest games. Tickets here are often reserved for holders of the Juventus Card, the club’s fan card, so most overseas visitors will watch the Sud from across the pitch. If you can get in, it is the most intense 90 minutes the stadium offers; expect to stand, and do not bring young children.
Premium Seating & VIP Hospitality at Allianz Stadium
All hospitality runs under the Juventus Premium Club name, with seven areas, most of them in the Ovest. Hospitality areas open 2½ hours before kick-off and stay open until 30 minutes after the final whistle.
The Best Premium Experience: Legends Club
On the west side, the Legends Club has its own block of wide, very comfortable seats and a lounge with large windows over the pitch. You get a full menu served at the table from an open kitchen, the bar at half-time, a personal account manager and reserved parking. It is the club’s longest-running hospitality area and the one where former Juventus players often watch the match, so meeting a legend is a real possibility.
Best Value Premium: Club Sivori
If you are paying for hospitality mainly for the view, choose Club Sivori, named after the Argentine-Italian forward Omar Sívori. It is the only hospitality area on the east side, so you watch from the Est — the side most regulars rate as the best view in the stadium — with a lounge, food before the match and drinks at half-time.
Other Premium Options
Club T100 is for fans who want to be close to the action, with seats near the halfway line by the team benches. Sky Boxes are private, customisable rooms with ten armchairs, aimed at companies. Club Giampiero Boniperti, Club Gianni e Umberto Agnelli and the 1897 Lounge complete the list, each named for a central figure in the club’s history. Companies can add a Gold Experience upgrade to the Legends Club, and the J|Hotel VIP Experience offers hospitality at the club’s own hotel next door.
Booking Hospitality & Groups
Hospitality is sold online in the Matchday Hospitality section of juventus.com. Private buyers can book two to four places per match and companies two to ten, with larger groups handled on request. Guest names can be changed up to four days before the match, seats are assigned by the system, and payment is by Visa, Mastercard or bank transfer.
Allianz Stadium Capacity & Seating Plan
Allianz Stadium holds 41,507 people, all seated, which makes it the largest stadium in Piedmont and around the sixth largest in Italy. It is almost always close to full: in the 2025/26 Serie A season the average crowd was 40,711, or 97.7% of capacity.
The one quirk of the seating plan is the names. On the club’s own map the two ends are Tribuna Nord and Tribuna Sud, not “Curva”, and each stand is numbered by tier — so “Sud 1” is the lower tier of the home end and “Est 2” is the upper tier of the east stand.
You can check out the interactive Juventas Seating Plan on their website. This also shows parking, where the museum is and more.
How to Buy Juventus Tickets
Buy through the Juventus Official Ticket Shop on juventus.com. It is the only official channel, tickets are no longer sold at box offices, and you must register before a sale opens — an email address is enough, and you do not need a Juventus Card for most sectors. Each buyer can buy a maximum of four tickets per match, each ticket carries a name, and members get earlier sale phases, which is why the best seats for big matches are often gone before general sale. Inter, Milan, Napoli, the Turin derby against Torino and the big European nights sell first and cost the most; a midweek Coppa Italia match or a Serie A game against a smaller club is the easy way in.
If a match shows as sold out, keep checking the official shop in the final days, because season-ticket holders can release their seats there. Avoid unofficial sellers: tickets are checked against your ID at the gate, and Juventus warns that buying or selling on unauthorised platforms can lead to exclusion from matches.
Allianz Stadium Bag Policy
Juventus does not publish a maximum bag size, but every bag is searched at the entrance and there is no left-luggage service at the stadium, so bring only a small bag. Not allowed: glass; bottles, cans or any drinks container with a lid; umbrellas, except small ones without a pointed tip; reflex and video cameras; binoculars; drones of any size; laser pointers; flares and fireworks; animals; and flags, banners or drums that the club has not approved in advance. Clothing with offensive or violent messages is also banned.
Key Allianz Stadium Policies
Bring photo ID that matches your ticket. Tickets are personal, and stewards can check your passport or ID card against the name on the ticket at the gate or inside the stadium.
Tickets are 100% digital. Since the 2026/27 season, entry works only through the Allianz Stadium app or your phone’s wallet using NFC — no printed tickets and no PDFs.
Sit in your own seat. Stadium rules say you must stay in the seat shown on your ticket, even if seats around you are empty.
Fans with disabilities have dedicated access and accreditation; details are on the “Access fans with disabilities” page of juventus.com.
Getting to Allianz Stadium
For most visitors the best way is Metro Line 1 to Bernini, then the matchday shuttle line 9/ — it avoids the car park queues and drops you at the stadium. The stadium is about 7 km north-west of the centre in the Vallette district, just inside the Tangenziale ring road.
Allianz Stadium Parking
There are 4,000 parking spaces at the stadium, sold through the club’s parking site, parking.juventus.com. Buying online costs less than paying on the day, and on-site sales start only three hours before kick-off. On the Tangenziale, use the Corso Regina Margherita exit if your ticket is for the Ovest, Est or Sud, and the Venaria exit if it is for the Nord or the away section.
Your parking QR code is also your pass into the roads around the stadium on matchday. Without one you cannot drive close, so do not plan to arrive and look for a space.
Public Transport: Metro and Shuttle 9/
Take Metro Line 1 toward Fermi from Porta Nuova or Porta Susa and get off at Bernini, where the 9/ matchday shuttle starts running about two hours before kick-off. The last 9/ leaves the stadium 45 minutes after the final whistle, and on the way back it continues to Porta Nuova station.
Regular bus lines 62, 72, 75 and VE1 also serve the stadium every day; the 72 runs from the Porta Susa area. From the centre, allow about 40 minutes door to door.
Taxis and Uber
Uber in Turin works through licensed white taxis (Uber Taxi), and the city’s taxi co-operatives run their own app, Wetaxi. Getting to the stadium by taxi is easy; getting one after the match is not, so walk away from the stadium forecourt before you book, or take the shuttle back to Bernini and find a taxi in the city.
Arriving from Milan
High-speed trains connect Milan with Turin’s Porta Susa and Porta Nuova stations in about an hour, so a day trip works well for afternoon matches. After an evening match, check the last train back before you buy match tickets — staying the night in Turin is usually simpler.
Juventus Matchday Top Tips
A Juventus matchday starts long before you reach the stadium: most of the crowd travels from outside Turin, the museum and tour are open on matchdays, and the rules on ID and digital tickets reward people who prepare. Here is what first-time visitors need to know, grouped by topic.
Allianz Stadium Tour & Juventus Museum
Book the Juventus Museum & Allianz Stadium Tour online. Tour places are limited, and the museum ticket office only sells what is left on the day.
Expect the tour and museum together. There is no tour-only ticket: one ticket covers a guided stadium visit at a fixed time plus the museum at your own pace, up to about two hours in total. The tour goes behind the scenes, including the dressing rooms, the media area and parts of the hospitality areas.
Do not plan a Tuesday visit. The museum is normally closed on Tuesdays unless there is a match that day or the day after. It is also closed on 25 December.
Use the tour to fill a matchday. The museum stays open on matchdays with hours set around the kick-off, and a special Matchday Tour runs earlier in the day. After a match, a visit to the dressing room is not guaranteed.
Pick up an audio guide in your language. Audio guides are available in Italian, English, French, Spanish and German.
Email ahead for an accessible tour. The museum has no architectural barriers, but the standard tour route uses ramps and stairs, so the club runs adapted tours twice a month, which can be booked via email.
Book the Exclusive Tour for a private guide. It needs a minimum of four people, does not run on matchdays, and lets you touch objects from the club’s history.
Save time for the Hall of Fame. The museum, consistently among Italy’s 50 most visited, now includes the Juventus Hall of Fame for the club’s greatest players.
Juventus Stadium History: Old Name, Delle Alpi & Its Size
Know the old name. It opened as the Juventus Stadium on 8 September 2011 and became the Allianz Stadium on 1 July 2017 under a naming deal that now runs to 2030. UEFA competitions still use the name Juventus Stadium.
Know where Juventus played before. The stadium stands on the site of the Stadio delle Alpi, a 1990 World Cup venue with a running track and close to 70,000 seats that was rarely full. While the new stadium was built, Juventus played at the Stadio Olimpico, now the Stadio Olimpico Grande Torino.
Notice the opening-match link with Notts County. The first match was a friendly against Notts County, because the English club’s shirts gave Juventus their black-and-white stripes in 1903.
Understand why it is “so small”. The club chose a capacity of about 40,000 so the stadium would stay full and the stands could sit close to the pitch. The price is that it cannot host a Champions League final, which needs at least 50,000 seats, though it has hosted the 2014 Europa League final and the 2022 Women’s Champions League final.
Do not confuse it with Torino’s stadium or Munich’s Allianz Arena. Juventus and Torino do not share a ground — Torino play at the Stadio Olimpico Grande Torino. The Allianz Arena is Bayern Munich’s stadium in Germany, one of several stadiums around the world that carry the Allianz name.
Allianz Stadium Renovation & What’s New
Expect a better phone signal. The club rolled out 5G across the whole stadium site in autumn 2026.
Look for the new VIP stand. For 2026/27 the club added 70 VIP seats and redesigned the VIP stand, with hospitality catering by the Da Vittorio group, whose restaurant holds three Michelin stars.
Watch the benches. In 2025 the team benches were moved from inside the stand to the side of the pitch, which also freed space for extra seats.
Look ahead to Euro 2032. Italy co-hosts the tournament with Turkey, and the Allianz Stadium is the most tournament-ready ground in the Italian bid.
Arriving at Allianz Stadium
Arrive at least an hour before kick-off. Gates usually open about two hours before (earlier for the biggest matches), and entry runs through NFC turnstiles, ID checks and a search — queues build in the final 30 minutes.
Keep your travel plans flexible. Serie A often confirms exact dates and kick-off times only a few weeks before, and European matches can move league fixtures.
Walk the forecourt before you go in. The stadium, the museum, the club shop and the Area12 shopping centre sit side by side, so the area fills with fans well before the gates open.
Allianz Stadium Food & Drink
Eat before you go in. The Area12 shopping centre beside the stadium has a food area with bars and restaurants and is the easiest place for a proper meal near the ground.
Inside, expect panini and beer, not wine. By law nothing stronger than 5% alcohol is sold in the general areas, and drinks are poured into cups because bottles and cans are not allowed.
Leaving After the Match
Decide your exit before the final whistle. The last 9/ shuttle leaves 45 minutes after the end and the queue forms immediately; if you are happy to wait, letting the first rush pass costs you little.
Drivers, stay patient. All 4,000 cars leave toward the same ring road at once, so a few extra minutes on the forecourt can save time in traffic.
Best Photo Spots at Allianz Stadium
Find the Walk of Fame. The Cammino delle Stelle honours 50 of the greatest players in Juventus history, chosen by a vote of fans, with thousands of smaller stars carrying supporters’ names around them. It is on the stadium’s main level, before you reach the stands.
Photograph the outside from the forecourt. The stadium’s outer skin is made of more than 7,000 panels designed to recall the green, white and red of the Italian flag, with stars for the league titles won.
Use the tour for the empty bowl. The tour gives you the pitch-side angle and the dressing rooms without a crowd; photos are allowed in most areas, as staff direct.
Juventus Traditions & Chants
Learn the anthem before you go. “Juve (storia di un grande amore)” is played before kick-off and the whole stadium sings it.
Watch the Sud before kick-off. For the biggest matches the home end prepares a coreografia — a display of cards and banners across the whole stand — and the organised support sings for 90 minutes.
Know the motto. “Fino alla fine” — “until the end” — is the club’s motto, and you will see it on banners and scarves around the stadium.
Pick your match for atmosphere. Inter (the Derby d’Italia), Torino (the Derby della Mole, Turin’s own derby), Milan and Napoli bring the loudest crowds.
Bringing Kids to a Juventus Match
Children under 5 go free. They can enter without a ticket.
Under-14s can go free at selected matches. Italian law requires clubs to offer free named tickets for under-14s with a paying parent or relative, one child per adult, for at least half of home matches. In the reserved area of the official ticket shop, add the adult ticket to the basket first and then the child’s free ticket; requests close five days before the match.
Sit in the Est or Ovest with young children. The Sud stands for the whole match and is no place for a small child who wants to see.
Watching Warm-Ups & Meeting Players
Arrive early for the warm-ups. The front rows of the lower tier are just 7.5 metres from the pitch, the closest view of the players most visitors will get.
Know that the team stays next door. The first team uses the J|Hotel in the Continassa area beside the stadium before home matches.
Watch for summer signings. New players have their medical tests at the J|Medical centre at the stadium, and fans gather outside in the summer to see them arrive.
Juventus Store & Merchandise
Buy your shirt in the city centre. The Juventus store on Via Garibaldi in the centre is open every day and calmer than the stadium on matchday.
Visit the Stadium Megastore on a non-match day. It is at the stadium, open every day, and fits easily around a museum visit.
The Allianz Stadium App
Download the Allianz Stadium app, not only the Juventus app. The club has two apps, and your tickets live in the Allianz Stadium app or your phone’s wallet. Set it up at the hotel, and bring a charged phone or a power bank — your phone is now your ticket.
Allianz Stadium Quirks
Ask for “lo Stadium”. In Turin the ground is often simply “the Stadium”, said in English.
Dress for cold, not rain. The roof covers every stand, but winter evening matches in Turin can be close to freezing.
Smoke only in the marked areas. Smoking is allowed only where signs say “Posto Fumo”.
Allianz Stadium Concerts
Remember the stadium is now a summer concert venue. The first concert season was summer 2026, with seven shows by major Italian artists, and the 2027 programme is already on sale. Concerts run in June, after the football season, and parking for concerts is sold separately on the club’s site.
Check dates on the club’s concert calendar. Juventus lists every concert on its Allianz Stadium concert calendar page at juventus.com.
Things to Do in Turin
Climb the Mole Antonelliana. The symbol of Turin holds the National Cinema Museum and a lift to a viewing platform over the city and the Alps.
See the Egyptian Museum. Its collection is considered second only to Cairo’s.
Walk Porta Palazzo market. It is one of the largest open-air markets in Europe, best in the morning.
Visit La Venaria Reale. The royal palace and gardens are a short drive north of the stadium, which makes it an easy pairing with a museum visit.
Go up to Superga. The hilltop basilica has the best view of the city and a memorial to the Grande Torino team, lost in a plane crash there in 1949 — a moving visit for any football fan.
Hotels Near Allianz Stadium
There is only one hotel right beside the stadium, so most visitors stay in the city centre and take Metro Line 1 to Bernini. Big matches fill central hotels quickly, so book your room as soon as your match ticket is confirmed.
Best Areas to Stay in Turin for a Juventus Match
Porta Susa is the most practical base: it is the main high-speed rail station and only two metro stops from Bernini. Turin City Centre, around Piazza Castello and Via Roma, puts you among the historic cafés and arcades, with Porta Nuova station at its southern end on the same metro line.
Quadrilatero Romano is the old quarter of narrow streets and evening bars, and San Salvario, beside Porta Nuova, is the lively area for late food and drinks. Continassa, beside the stadium, makes sense only if the match is the whole reason for the trip.
Where We’d Stay
J|Hotel (Continassa) — The club’s own hotel, a 10-minute walk from the stadium, where the first team also stays before home matches. It is the obvious choice for a Juventus-focused trip, but the city centre is about 7 km away.
Principi di Piemonte | UNA Esperienze (City Centre) — The splurge: a grand 1930s hotel near Via Roma whose upper floors look out over the city to the Alps. Porta Nuova and the metro are a short walk away.
Grand Hotel Sitea (City Centre) — A classic five-star just behind Piazza San Carlo, the most elegant square in Turin. Choose it if you want old-style Turin service within walking distance of the cafés.
NH Collection Torino Piazza Carlina (City Centre) — A 17th-century building with two rooftop terraces, a short walk from Piazza Vittorio Veneto and the river. It is further from the metro than the others, so allow extra time on matchday.
Turin Palace Hotel (Porta Nuova) — Beside Porta Nuova station, with the metro to Bernini at the door. The comfortable middle choice for anyone arriving by train.
Hotel Indigo Turin (Quadrilatero Romano) — Just behind Piazza Castello, close to the evening bars of the old quarter. It is inside the restricted-traffic zone, so it suits visitors arriving by train rather than car.
Budget Hotels
Combo Torino (Porta Palazzo) — A design hostel in a former fire station beside Porta Palazzo market, with private rooms as well as shared dormitories. You give up hotel quiet and space, but you get a central location and a busy bar and restaurant downstairs.
Juventus Matchday: Where to Go and What to Do
A Juventus matchday is not built around a street of bars by the ground — more than half of the crowd travels at least 100 km to be here, from all over Italy, and the build-up happens in two places. In the centre, the day often starts with coffee and a bicerin under the arcades, a visit to the bench on Corso Re Umberto where students from the d’Azeglio school founded the club in 1897, and for evening matches the early aperitivo:
Turin is where vermouth was born, and a glass before the match is the local way. Then the metro fills with black and white shirts on the way to Bernini, and the shuttle carries the singing to the stadium, where fan-club coaches from across Italy unload onto a forecourt shared with the museum, the club shop and the Area12 shopping centre.
After the match, the crowd splits quickly: the visitors from across Italy head for their cars and coaches, and the people staying in town take the shuttle back to the centre. A win means a late dinner in San Salvario or a drink along the river at Piazza Vittorio Veneto; after an evening kick-off, remember that many traditional kitchens close early, so book a table or pick somewhere that serves late.
Fun Pubs Before and After a Juventus Match
Platti 1875 — A grand historic café on the corner of Corso Vittorio Emanuele II and Corso Re Umberto, the street where Juventus were founded, with original 1920s woodwork and mirrors. Go for vermouth hour or a coffee before the metro.
Caffè Mulassano — A tiny Art Nouveau café under the arcades of Piazza Castello, credited with inventing the tramezzino sandwich. Order a vermouth and a tramezzino standing at the counter, the way locals do.
Caffè Torino — The classic aperitivo stop on Piazza San Carlo, with a brass bull set in the pavement outside that locals step on for luck. A good place to meet before taking the metro from Porta Nuova.
Area12 — The shopping centre beside the stadium is where most of the crowd eats and drinks before the gates open. It has no charm, but it is the closest place to sit down with a beer before kick-off.
Good Restaurants in Turin
Del Cambio — Open since 1757 on Piazza Carignano, this is Turin’s most historic restaurant and the city’s best special-occasion meal. Book well ahead and order the agnolotti; it is the splurge.
Tre Galline — One of the oldest trattorias in the city, in the Quadrilatero Romano, with a menu built around meat and classic Piedmontese dishes. The place to try vitello tonnato and a glass of Barbera; mid-range.
Consorzio — An informal, always-busy restaurant near the old quarter that serves Piedmontese food with ambition at fair prices. Book ahead, especially at weekends; mid-range.
Scannabue — A relaxed trattoria in San Salvario, a short walk from Porta Nuova, recognised by the Michelin Guide for its local cooking. Good for a post-match dinner if you book; mid-range.
Why You Should Go
Here the most successful club in Italy plays close enough for you to feel every tackle, under its own roof, in front of a crowd that has crossed the whole country to be there. Turin gives you the rest — arcaded streets, vermouth in cafés older than the club itself, a bench on Corso Re Umberto where the story began — and the Allianz Stadium gives you the moment the anthem starts and 41,000 voices take it up together.
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Written by Brad Richards, Founder of Gameday Guides. This guide was meticulously researched using official stadium policies, local fan forums, and updated team sources. We aim to help you plan with confidence — enjoy your gameday! If you have any tips, if we missed anything, or if you have a question, don’t hesitate to shoot an email.